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ARTICLE:
The Need for Site Maintenance
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Long-term maintenance is a key ingredient in web site design. Updating your site regularly baits your audience into returning regularly and encourages them into assigning you with a bookmark. Repeat visitors should be the goal of every successful web site!

A good site maintenance plan should include a regular check to remove outdated information, include new material, and provide additional incentives. Some suggestions for providing time-critical information and repeat readership include:

• Monthly Sales Incentives
• Regularly Issued Press Releases
• Monthly Featured Articles
• Published Newsletters
• New Software, Upgrades or Files for Downloading

As a rule, any information that's seasonal, time critical, or uses a date will require modification. Work these maintenance requirements into your site plan. Often the best strategy is to anticipate web site changes each time new sales or marketing materials are printed (brochures, newsletters, press releases, etc.).

Maintaining your site is not as time-consuming or expensive as you may think; in fact, it's a fairly straightforward effort. Even when html skills are absent - see HTML-Less Administration for more information.

OUT THERE PRODUCTIONS has solid experience in web site development, and can work with your staff to develop a maintenance plan that will neatly fold into your marketing strategy. Contact us for more information.

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