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ARTICLE:
About Multimedia CDs
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A primary objective of any presentation is to capture the attention of your audience... in other words, to entertain them. When you succeed in entertaining, you move beyond merely conveying your message - and substantially increase the chances of your information being heard, comprehended and considered.
Whether yours is a sales, corporate, or educational presentation, multimedia CDs are just the tool you need to entertain your audience. Virtually limitless in their application and benefits, they can be used by any business or industry to captivate your customers, potential customers, shareholders or employees.
We've provided some specific examples for CD-ROM uses below. If you need help with your multimedia CD project, contact us. OUT THERE PRODUCTIONS has a diverse portfolio of multimedia CDs and can assist in planning, designing, producing and packaging your customized production.
Overview
In today's business world, nearly everyone has access to a CD player. Many companies - including your competitors - are sidelining traditional methods of providing information and are migrating toward CD-ROM production. Imagine the impact your company would make sending a potential client or customer an interactive CD-ROM instead of a paper brochure to explain your services or products!
Multimedia CDs are inexpensive and highly versatile, and can be mailed or distributed at a fraction of the cost of printed materials.
Multimedia CDs range from self-running standalone presentations (a lobby display overviewing your company, for example) to fully interactive experiences where viewers control the direction, action and outcome at their own pace.
Multimedia CDs can integrate graphics, music, narration, sound effects, transitions, video, and animation, all for display on a variety or combination of operating systems and hardware.
Multimedia CDs can incorporate existing elements (video footage, web sites, graphics, brochures and paper documents you've already produced), and include numerous files and formats (PowerPoint, HTML, Adobe PDF, Word, etc.) to present a wide range of information. New elements can also be created to support your CD production.
And by the way, you're not limited to a standard-sized CD: your production can be produced on a businesscard-shaped CD, or other sizes and shapes to match your message or need, for added flare and impact.
Think you'll be frequently changing your message? Time-sensitive information (such as price lists and news) can be presented on your web site and hyperlinked from your CD, allowing your production to remain in use for an extended period of time, and eliminate the need for frequent changes.
Primary areas where multimedia CDs are used include:
Sales Presentations and Packages
- Product announcements can provide technical details, links to your web site and a demonstration video.
- Save printing, mailing and stock costs by sending out one CD as opposed to bulk quantities of printed literature.
- Links can take viewers to your web site for time-sensitive information, such as price lists and online order forms.
- Options can permit literature to be printed or simply viewed on screen.
Corporate Communications
- Annual reports can be transformed into interactive CD presentations, with added video as well as narration to overview details or highlight key achievements.
- Press kits can be distributed to support media relations and include your latest news, links to your web site, and other pertinent information for this specific audience.
- Corporate identity elements can provide guidelines and ensure that all resellers, commercial printers, internal staff and ad agencies use your company's logo consistently and correctly.
Customer Support, Training and Technical Documentation
- Manuals can cross-reference numerous documents with a single index or search function to locate information quickly and easily,
- Training tutorials can save time and money typically used for travel and classroom overhead expenses.
- Links to your web site can present the latest or information, such as technical notes, manual updates, spare parts lists, or order forms.
Trade Show, Lobby and Exhibit Displays
- Self-running, interactive displays at your exhibit can grab the attention of passersby to showcase your product, highlight key information, or direct them to locations in your display area where live demonstrations can be seen.
- Multimedia kiosks can present video and corporate information in a continuous loop, and entertain those waiting in your lobby.
- Interactive games or presentations can support a promotion or contest you're having at your trade-show booth.
Employee Information
- Corporate, product and service information, as well as overviews of company benefits can be attractively packaged to support recruitment activities.
- Employee guides and benefits details can be produced on CD to orient both new and existing employees as well as support your H/R efforts.
- Links to areas on your web site can provide updates on human resources activities, upcoming events, employment opportunities in other departments/divisions, training schedules, and changes to personnel policies.
For more information on multimedia CDs, contact us.
