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ARTICLE:
Publishing White Papers
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Your company most likely uses agencies to handle its advertisements and other promotional pieces. But who handles the more robust literature needed to support the claims of this literature — the white papers and technical articles? OUT THERE PRODUCTIONS can help...

It's no secret that white papers and technical articles are an effective form of ongoing publicity for both your product and company. They can be developed to publicize, educate or promote. They're an effective medium for building awareness and support for a technical strategy or issue. And after publication, article reprints can be used to strengthen your product's sales collateral.

If you're like most people, your options are limited when that dreaded 'Call for Papers' arrives in the mail:

  • You could prepare the paper yourself, which forces you to remove everything from your desk for weeks at a time, placing other essential activities on hold.
  • You could use the agency that prepares your company's advertisements, and spend the same amount of time you take preparing it yourself to explain to them both the jargon and nature of data you want to present.
  • You can use the Engineering team or even your Technical Writing department, but your message may not the have impact required for effective technical marketing materials.
  • You could toss the 'Call for Papers' into your TO-DO pile, where it will need routine dusting.
  • You could throw it away, perhaps realizing you haven't the time for the required effort.
  • You could Call OUT THERE PRODUCTIONS.

For over 17 years, the staff at OUT THERE PRODUCTIONS has focused exclusively on preparing highly technical marketing and communications materials for companies that provide sophisticated equipment. We understand that high-tech copy demands special consideration, and know how to package your work so that it's not just data, but information with impact.

OUT THERE PRODUCTIONS works with companies like yours to generate effective technical materials that you might not have the time or facilities to handle inhouse. We know how to work with your technical team to extract the information required. The result is an accurate, well written and technically poised paper that firmly presents your topic or issue — all within the timeframe you need it.

So the next time you receive a Call for Papers, we hope you'll call OUT THERE PRODUCTIONS... we'll see to it you get that paper published. For more information, please contact us.